Reach people who matter

Define your key messages: keep it clear and consistent

Clear, simple messaging helps your audience quickly understand what your event is about, why it matters to them, and what they need to do next. Defining your key messages early also means you can stay consistent across all channels— program entry, social media, posters, emails, partner promotion, and media.

Your key messages should answer three questions:

1. What is the event? (topic in plain language)
2. Why should your audience care? (the benefit or problem you’re helping them solve)
3. What do you want them to do? (register, attend, share)

Tips for good key messages

• Keep them short. One to two sentences each.
• Use everyday language, not legal terms.
• Emphasise the benefit or practical help the session offers.
• Make sure partners and presenters use the same phrasing where possible.
• Reuse these messages across your event description, social posts, and media pitch.

Example key messages

“Learn what to do if your rental home needs repairs — and how to gethelp early.”
“A free community session with practical advice and local supportservices.”
“Register now — places are limited.”

Use your program entry as your source of truth

Your Victorian Law Week program entry is the hero document for your event — the single source of truth for what your event is about and why people should attend. It should reflect your key messages and all your promotion should stay aligned with it to keep your messaging clear and consistent.

Your program entry should clearly express:

• The core topic in plain language.
• The benefit to your audience. Such as what they will learn, understand, or feel more confident about.
• Who the event is for, be as specific as possible.
• How to join including date, time, location/online access, and any requirements.
• What will happen such as a short, simple outline of the session format

Why this matters

• It prevents mixed messages across social, posters, emails, partner promotion, and media.
• It helps partners, presenters, and your staff stay aligned.
• It’s the version that most people will see first so it shapes expectations and builds trust.

Tip

Finalise your program entry before creating social posts, posters, or media pitches. Copy key lines from the entry into those materials so every thing stays consistent.

Example

If your program entry says your session helps renters “understand their rights and next steps when repairs aren’t made,” that phrasing should appear —or be closely echoed — in every other channel.

Choosing channels

Start promotion once the program is live (20 April 2026). Choose a small set of channels where your audience already pays attention.

Questions to guide you:

• Where does your audience get news. It could be local paper, radio, Facebook group,Instagram, WhatsApp, community hub noticeboard?
• Which partners or peak bodies can amplify your message to the right people?

Social media ideas

Pick one or two platforms your audience actually uses, and post consistently.

• Create a simple event page (e.g., Facebook) with date, time, location and the benefit to attendees.
• Use a short event hashtag and invite attendees to share.
• Share a teaser video, speaker intro, or behind‑the‑scenes setup.
• Start a countdown in the week before.
• Encourage user‑generated content during or after your event.
• Templates for tiles, captions and stories are in the online toolkit.

Use your connections

Ask other organisations, community hubs, libraries, clubs, schools, and services to share your poster or e‑news blurb with their networks.

Local media

Local media can reach exactly the people you want. Prepare a short pitch with the problem you’re addressing, who it helps, and how to register.

If you secure media, tell us it helps us track impact and share where we can: events@victorialawfoundation.org.au.