Trade Promotions vs Raffles: Where the Line Is (and Why It Matters)

Many organisations run giveaways, promotions, or fundraising campaigns without realising they may fall on the wrong side of the law. While the distinction between a trade promotion and a raffle isn’t always obvious, getting it wrong can expose organisations to compliance risks, reputational damage, and enforcement action.

This session explores where marketing activity ends and regulated fundraising begins, and how the law draws the line between trade promotions and raffles. It will provide clear, practical guidance to help organisations assess their activities before launching a campaign.

Participants will learn:

• How to distinguish a raffle from a trade promotion
• When fundraising becomes a regulated activity
• Common pitfalls and where organisations often get caught out
• What to consider before running your next promotion or prize campaign

Who should attend:

• Community and not‑for‑profit organisations
• Sports clubs
• Fundraising and marketing teams
• Businesses running promotions or prize campaigns

The session features a panel with perspectives from community fundraising, legal and regulatory experts (Senet), and commercial raffle operators, offering a well‑rounded view of the risks and responsibilities involved.

There will be a discussion panel followed by networking with refreshments.